Although e-commerce conforms to the living habits and rhythms of modern urbanites, it is not suitable for all commodities. This is also a problem worth considering. The person in charge of a laminate flooring brand said that in a sense, home building materials are sold to consumers as semi-finished products. First, most home building materials need to be installed on site. In addition, the products show different effects in different decorative styles. Therefore, later installation and after-sales service are also very important. E-commerce requires a lot of manpower and material resources to solve this problem.

In addition, household building materials such as laminate flooring are large-scale, unsalable consumer products, and product services, brand, performance, environmental protection, etc. need to be experienced before they can be better understood. At present, the e-commerce model of the laminate flooring industry is still a combination of online and offline experience stores. Industry insiders said that it takes time to tell us how important this approach is to businesses and consumers.

The combination of e-commerce and physical stores is an inevitable trend for enterprises. However, judging from the current situation, there are still serious problems in e-commerce in the laminate flooring industry. Most laminate flooring companies choose direct sales or distributor agency systems, and the development of e-commerce will have a certain impact on regional distributors. If the price of e-commerce is lower than the original channel provider, it will inevitably affect the interests of the channel provider and cause conflict with the channel provider. If the price of e-commerce is the same as that of traditional channels, it will be much higher than that of the same type of e-commerce website, which will inevitably affect the interests of the e-commerce website.